Glenwood, Minnesota-based distributor American Solutions for Business facilitated a virtual event, the American COVID-19k Walk/Run that attracted more than 260 active contributors.
Participants were encouraged to run or walk a self-monitored 19 kilometers over the course of 19 days, October 1-19. Registration was open to the public to include sales associates, home office team, vendor partners, friends and family.
“ASB has always had a strong give-back culture,” says Dana Zezzo, ASB’s vice president of marketing, vendor relations and events. “It’s important that we uphold these values regardless of a pandemic. Plus, it’s a fun way to keep everyone active and engaged in a time when it’s easy to feel isolated.”
Returns were donated to the CDC Foundation, which has been committed to COVID research and supporting communities in need during the pandemic.